![]() ![]() There's not much more complexity than that. ![]() You want a keystone? That was our keystone. After all the testing, all the iterating, all of this stuff, you know what the single biggest thing we realized? Get any individual to seven friends in 10 days. In the darkest times when Facebook had 45 million users and MySpace had 115 million, the Facebook team coined their formula of 7 friends for 10 days. The most famous “aha” moments story belongs to Chamath Palihapitiya, ex-Facebook executive. We can define “aha” moment as a user's emotional reaction to the discovery of how they can truly benefit from your app. Image credit: “Aha” moments is the secret they don’t tell you Just compare the retention dynamic for the top 10% apps in each category (the chart on the left) with the retention dynamic for median companies (the chart on the right). No industry has a recipe to stop the churn.īest-of-breed companies in each category, however, seem to know something that most entrepreneurs never figure out. The picture from above says that the retention is almost the same for SaaS, eCommerce, finance and media apps. And maybe the current solution to their problem is not bad at all? Is there a way to reduce the number of churned users? And as they get trapped, people rarely show stoic persistence to continue the user journey just "because your app is there." They’ll go check Twitter, they’ll poke around for a smaller mountain nearby. ![]() But to reach that value, users have to learn how the app works, which is a tough task, because…Īs a UI/UX design studio representative, I’d say there’s always something confusing for users in their user experience. Part of your contract with app users is that there's something worthwhile at the top of the mountain. That’s how few app users are as determined as Mr. ![]()
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